• Davis Media Access's offices
  • A video on Luminosity's YouTube channel
  • A visionOntv training template
  • An edit suite at Davis Media Access
  • A video on AbsoluteDestiny's YouTube channel
  • The visionOntv platform's menu
  • telex
    Davis Media Access's studio control room
  • Laura announcing a video on LiveJournal
  • visionOntv's YouTube channel
  • mixing board
    A mixing board in Davis Media Access's control room
  • Obsessive24 announcing a video on LiveJournal
  • One of visionOntv's Twitter feeds
  • Davis on air
    The entrance to Davis Media Access's studio
  • Laura recommending a video on her Dreamwidth journal
  • visionOntv's Facebook page
  • marin control
    Community Media Center of Marin's studio contol room
  • Here's Luck's website
  • visionOntv's Blip channel
  • mural
    Davis Media Access office's wall mural
  • Here's Luck announcing a video on tumblr
  • Merseyside Street Reporters Network's Facebook page
  • MarinWindow
    The Community Media Center of Marin's offices
  • AbsoluteDestiny announcing a video on Dreamwidth
  • Merseyside Street Reporters Network wiki page on the visionOntv platform
  • Davis camera
    A studio camera at Davis Media Access
  • Luminosity's video "Vogue"
  • Sara Newton's YouTube channel
  • Marin cameras wide
    Remote control studio cameras at the Community Media Center of Marin
  • researcher
    The reseacher (left) co-operating visionOntv's "pop-up studio" at OpenTech 2011

YogiViews

Antonio Sausys, a resident of Marin County, produced the series YogiViews at the Community Media Center of Marin.  His purpose in making the series was “to spread the word of Yoga, not from a teaching standpoint, but by exhibiting the social, spiritual and mental aspects of Yoga, and [show] how it permeates the culture in so many ways”. 

Antonio editing episode

Antonio editing an episode of YogiViews at CMCM

 

He uploaded his videos to Blip (although these are no longer available following a change in Blip's policy in November 2013) like many of the public access producers, and embedded them in several places: the CMCM website, his own YogiViews Wordpress site, and his YogiViews Facebook page which he also used to make announcements about the show.  

He chose Blip over YouTube, because he didn't like YouTube’s logo on his videos, and also because of the video length restrictions they impose.   He used Facebook because it was more community-oriented than YouTube, and because of its prominence as a social media platform.  He used the CMCM site because he felt it brought a particular additional kind of audience he wanted to engage with that differed from the other platforms: one looking for deeper content, and with a higher aesthetic taste. Finally, he used Wordpress because it had an easy to use commenting function, and it allowed him to garner comments on the episodes from people outside his Facebook circle. He consider these comments "fresher" than the Facebook comments, because they were based on the video just seen, rather than being framed by their relationship with Antonio and the other people they know that are his Facebook friends.      

In spite of his views concerning YouTube, he did maintain a small presence there.  The videos on it were trailers and highlights of his shows which he hoped would come up in the searches and recommendations pane of users viewing other Yoga videos.  These clips were specifically edited for the Internet and never shown on TV. 

The following is a trailer from a typical episode of YogiViews:

 

I filmed the making of this particular episode to document his video making process:

 

Antonio modified how he shot his videos to cater for an Internet audience:

Because of the smaller screens of the computers, and the smaller screens of the phone, I prioritise very tight head shots with no head space, so it is more [Internet] user-friendly… .

Antonio was generally disappointed with the very slow pace with which his online audience was building, and the lack of comments he was getting on the different sites he used.  He attributed possible causes to both the niche subject matter of his videos, which were not about “pop culture yoga, but go deeper”, and his failure to use Internet technology to market them better.  He attributed this failure to the lack of time he had to devote to the project, the lack of resources to fund Internet marketing campaigns, and a general lack of technical knowledge about how to design and run such campaigns.